Studio401 were recently asked to redesign the brand identity and website for leading London-based financial planners John Lamb. This sizeable brand project will include all offline collateral, stationery and signage. To start the project, we facilitated a thorough brand workshop with the clients to get to grips with their needs and establish an understanding of their market positioning and USP. The resultant brand identity mixes elements of identity, heritage and hallmarks with a rich purple and cool grey colour palette. It represents the 50 year history and experience of John Lamb and the people-focussed nature of it’s up-to-the-minute advice. The new identity is now being applied to all internal and external materials in advance of the new website, due to roll–out in April.